Listing Images
Main Images
A main image is the product image that is used on search results pages and is the first image a potential buyer will see of your product. It should be clear, high-resolution, and on a white background.
What makes a good main image?
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High click rate
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High-resolution, well lit
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Shows color options and variety
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Follows Amazon guidelines
3x
clicks
Infographics
An infographic combines product images with key information, highlighting features, benefits, or usage instructions. It uses text overlays and visuals to communicate important details quickly, enhancing customer understanding and improving conversion rates.
What makes a good infographic?
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Highlights key features & benefits
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Simple, easy-to-read fonts
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Use of icons & illustration
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Descriptive & detailed
2x
conversions
Lifestyles
A lifestyle image shows the product in a real-world setting, demonstrating how it can be used in daily life. These images help customers visualize the product in action, making it more relatable and appealing by connecting it to their own experiences.
An effective main image should:
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Shows the product in use
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Depicts a target audience
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Highlights the product’s functionality
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Evokes emotion or desire
2x conversions
Why it matters..
Potential customers want to have clear and descriptive images that help them fully visualize the product. High resolution images help increase overall sales and conversions, while decreasing return rates. They help customers get a very accurate understanding of the product.
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