Photography & Rendering
High quality images drive sales. It's important to keep your product images clear, informative, and fresh.
About
Photography:
Product photography involves using a camera to capture real-life images of a product. It delivers a sense of realism, helping customers see exactly what they would receive. Photos can include various angles, lifestyle settings, and close-ups, allowing shoppers to experience the product visually as if they were holding it. However, it can be expensive and time-consuming, especially if the product line frequently changes or requires frequent updates.
Rendering:
Rendering creates a digital image of the product, offering complete control over lighting, angles, and settings. Renderings are highly versatile, allowing for easy modifications in color, texture, or background without needing a reshoot. This flexibility makes it especially useful for products that have multiple variations.
Why it matters..
Listings with high-quality image on average see:
30%
Increase in conversion rate
42%
Increase in click-through rate
63%
Increase over competition
What's the difference?
Photography
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Realistic and authentic representation of the product.
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Allows for lifestyle shots to show the product in real-world settings.
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Helps customers visualize exactly what they will receive.
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Cost effective if there are no variations to product.
Rendering
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Highly flexible and easy to modify (e.g., change colors or textures without reshooting).
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Perfect lighting, angles, and settings can be created digitally.
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Ideal for products with multiple variations or when physical samples aren’t available.
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