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Photography & Rendering

High quality images drive sales. It's important to keep your product images clear, informative, and fresh.

About

Photography:

Product photography involves using a camera to capture real-life images of a product. It delivers a sense of realism, helping customers see exactly what they would receive. Photos can include various angles, lifestyle settings, and close-ups, allowing shoppers to experience the product visually as if they were holding it. However, it can be expensive and time-consuming, especially if the product line frequently changes or requires frequent updates.

Camera next to computer

Rendering:

Rendering creates a digital image of the product, offering complete control over lighting, angles, and settings. Renderings are highly versatile, allowing for easy modifications in color, texture, or background without needing a reshoot. This flexibility makes it especially useful for products that have multiple variations. 

computer rendering a product

Why it matters..

Listings with high-quality image on average see:

30%

Increase in conversion rate

42%

Increase in click-through rate

63%

Increase over competition

What's the difference?

Photography

  • Realistic and authentic representation of the product.

  • Allows for lifestyle shots to show the product in real-world settings.

  • Helps customers visualize exactly what they will receive.

  • Cost effective if there are no variations to product.

Rendering

  • Highly flexible and easy to modify (e.g., change colors or textures without reshooting).

  • Perfect lighting, angles, and settings can be created digitally.

  • Ideal for products with multiple variations or when physical samples aren’t available.

 

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